The database that tried to be everything to everyone is being replaced by more specific tools. The Google Base API, launched in 2005, has been deprecated. In its place, Google suggests using its new Google Shopping Search API for finding products and Shopping Content API for merchants to add products. The new APIs will help Google focus on the most common uses of Google Base. However, the change means that developers will have to update code and that some non-shopping applications will be left without a replacement.
Amazon has launched the Mobile Associates API. The API enables developers to monetize apps by offering physical and digital goods for sale through the Amazon marketplace and various Android stores. App owners can earn up to 6% in advertising fees for sales made through an owner's app. With the Mobile Associates API, Amazon aims to present a new way of monetizing apps by offering contextually relevant products for sale within any given app.