May 31, 2017
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
2Checkout, a worldwide leader in payment services, has released a new Payment API. The API allows online merchants to integrate 2Checkout’s payment processing engine directly into third party websites. Because the API is directly integrated with third party websites, merchants can maintain a customized user experience that best suits business needs.
WePay, an online payments platform, is celebrating the one year anniversary of the WePay Payments API by offering lower pricing and new features that allow partners to have complete control of the checkout experience.