They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.
With iZettle's new iOS API it is possible to include credit card payments in any IOS app. iZettle is a Swedish company known in locally as “Spotify for payments” and in the US as “the European Square”. Using their chip card reader and iOS app, small businesses and individuals can charge via VISA, Mastercard, American Express or Diners Club and the payment is finalized with the card holders signature written with the finger straight on the iOS screen. So far the payment service is available in Sweden, Norway, Denmark, Finland and is being tested in the UK. They just got a €25 million to roll out in more countries world wide.