Whether its a new e-commerce startup carving out its niche (e.g. Chirpify, Anedot), or an industry giant releasing new API capabilities (e.g. PayPal, MasterCard), e-commerce stories flood the headlines with new ways to transfer money across the web and on the go. However, Terapeak's approach to e-commerce concentrates on behavior as opposed to money transfer. Terapeak has set the industry standard in e-commerce analytics and market research. Recently, Terapeak aimed to broaden its base and encourage deeper analysis with the new Terapeak API and Developer program.