The Ecwid PHP Sample Code by Ecwid demonstrates how API interaction can assist to integrating eCommerce features into social media platforms. OAuth is available as authentication method, along with token using the code grant.
Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
As Facebook is one of the major players and MessageMe is a new kid on the block, you would expect that the latter would be intimidated, if not crushed, by any direct attack from the social giant. In this case, it doesn't seem to be so. Despite Facebook recently cutting off MessageMe's access to the Facebook Friend Graph, the newcomer has since grown in popularity and managed to raise $1.9 million.
Google has released a new Instant Buy API for iOS. The API enables mobile device users to purchase items with a single click, as opposed to entering account information with each purchase. The API is now available for iOS devices and is meant to cut down on the amount of typing consumers must exert in order to make purchases with their Google Wallet accounts.