Online shopping has won many a consumer over with the quick, easy and convenient benefits it provides. But even with all its pros, the check-out process can still be a bit laborious and time consuming. As with all things digital, we have become spoiled for choice and anything other than lightening fast can make users a little grumpy. This is the issue that Paddle has set out to address. It's an app for iPhone, Android and tablets that allows users to make payments with a quick click or tap. The Paddle API also makes it quick and easy for its functionality to be integrated with other existing e-commerce systems.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.