It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.