Hackathons have been a staple in Silicon Valley tech culture for quite some time, but recently we have seen seeing hackathons evolve outside of the valley -- from Los Angeles to Prague.
The format of the Hackathon is pretty straightforward: You bring together a group of developers in a room, give them a topic to code around, then they break into teams and begin hacking for usually from 24-72 hours. On the final day, theypresent what they’ve built. Winners usually go home with cash, prizes, and of course notoriety.
As part of the series on getting the most ROI out of your API, this case study shows how Intercom grew its developer program by tracking key indicators across a range of business goals — platform reach, developer engagement, financial impact — that aligned with their API strategy and business plan.