Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.
Eighteen APIs have been added to the ProgrammableWeb directory in categories including Music, Email, TV, and Bitcoin. Highlights include an API for creating Datomic databases and connecting data to them, and an API for MultiChain blockchains. Here's a rundown of the latest additions.
clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.