AdInMo, a company that provides brand advertising services for the gaming industry via its InGamePlay product, has launched a new brand advertising SDK. The new SDK is available to all game developers via the Unity Asset Store and is built for Android and iOS game development.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."