January 14, 2020
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Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Nine APIs have been added to the ProgrammableWeb directory in categories including Artificial Intelligence, Images, and Customer Service. Highlights today include a API that performs image transcription in real time and and API for malware detection. Here's a rundown of the latest additions.