Multimap, the UK-based online mapping provider that was acquired almost a year ago by Microsoft, has released a new API that allows users to embed customized Multimap maps in web pages using a single line of HTML code. This new functionality is similar to the existing custom map embedding functionality provided by Google My Maps and third party integrator Map Channels.
It has been a long spell of “Operation Product Cleanup” at Google. Some of the high profile announcements like shutting down of the Google Translate API and the outrage have seen it being reframed as a paid version. Others, like Google Maps Flash, were not so lucky in the most recent round of API euthanasia.