As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
PipelineDB recently announced Stride, a realtime analytics API. API access to powerful analytics engines delivers the potential for computers to replace the role of the data scientist. PipelineDB President, Jeff Ferguson, believes Machines Analytics may turn this potential into reality.