Lately we're seeing a lot more talk about API monetization. Last week we covered TweetPhoto's efforts at encouraging developers to use the TweetPhoto API through a transactional payment model (one penny or so for each photo uploaded via the API). Last month we covered Bandsintown, which provides affiliate earnings via use of its Bandsintown API. And more recently Touchnote announced an affiliate payment model (with a whopping 30% royalty) for developers working with its image API.
Business models were nascent in 2005, when ProgrammableWeb listed only 105 APIs in our directory. There were only four basic models, according to John Musser's talk this morning at Glue. Fast forward six years and those same business models exist, but there's a lot more detail, as the now 3,000+ APIs have refined the ways an API can make money.
Endatio, business workflow automation software provider, has released a number of its services via the Endatio API. Of its broad offering; automation services, credit checks, sanctions checks, collections, credit financing, address lookup, and bank account verification can be integrated seamlessly into third party workflows via Endatio APIs. Customers have long trusted Endatio as a consultant. The series of APIs brings Endatio skill and talent directly into day to day processes.