Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.
Microsoft announced the global release of the Google Import API, a new tool that helps users create and manage ad campaigns, budgets, and bids. Microsoft hopes that this tool will allow its customers to expand their advertising reach without the manual process of importing Google Ads data.