Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
Each of Google's 95 APIs has employees to support it. So, we're used to seeing tutorials from Googlers about this API or that. Last week the search giant did something different. In a series of posts, Silvano Luciani wrote a series of posts showing how the Google Chart API can help make sense of data from the Google AdSense API.
We've added six APIs to the ProgrammableWeb directory today in categories such as Testing, Telephony, and Advertising. Included in the additions is an API that provides account-specific pricing for Twilio's voice and phone number services. Here's a rundown of the latest additions.