Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.
When the popular location-based social network Foursquare launched, it quickly attracted users with its game-like features. Now, with over 170,00 users, the service has rapidly become a huge source of data about the popularity of businesses and locations. In November, Foursquare gave developers access to some of this data by releasing an API (check out our Foursquare coverage here). Several applications that used the API were available at launch, with many more on the way. From shopping to games, here are four applications that really show off the potential of Foursquare's API.