One of the more subtle trends starting to emerge as 2014 approaches is that end users are increasingly self-servicing their data integration requirements. As integration services continue to mature in the cloud, the days of end users' dependence on developers to connect various sets of data are coming to a close. A case in point is Adeptia, a provider of data and application integration software that plans to extend the reach of its software directly to end users.
The IBM BlueMix cloud integration platform, announced earlier this week, is essentially an assembly point for connecting various enterprise applications. One of the first applications to lend credibility to this nascent IBM effort is Twilio, a provider of a communications services delivered via the cloud.