Photo APIs have long been a staple of developer applications. There are more than 350 photo APIs in the ProgrammableWeb directory and almost 800 photo mashups. However, most applications integrate with photo sharing services, like the Flickr API and Instagram API, missing the real power of photo APIs. This post identifies four ways that APIs are getting smart by using image recognition technology to find faces, words and more.
With use cases in chat, advertising and photo sharing, the Face.com API now estimates the age of the faces it finds in photos. The service released mood detection last July and has seen the number of developers registered on its platform double in less than a year. The age estimation is hardly perfect, but gives a guideline that joins a number of attributes the service can return from just a snapshot.
Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.