Locu, one of CNN's hot startups to watch, has released an API that exposes Locu's database of business information to third party developers. Locu launched the Locu API at Tech Disrupt SF 2012 and drew immediate attention. The API allows developers to retrieve real-time business data (e.g. venue information, pricelists, menus, etc.) and integrate the data into existing applications. Locu's index crawls the web for business data, and the API makes that data available to other websites and applications.
This article discusses how OTT (Over The Top) rivlas are cutting into Telelcom Firm profits as their services grow. OTT rivals do not represent the end for Telecom firms, as implementing APIs into their business models could open up untapped revenue sources.