Sixteen APIs have been added to the ProgrammableWeb directory in categories including Messaging, Mapping, Air Travel, and Customer Service. Highlights include Facebook Messenger Broadcast API, plus APIs from Mobius, Nylas and Apptivo. Here's a rundown of the latest additions.
As traditional television looks to reach new audiences, the API provides a way to reuse and recycle content in a way that broadens the customer base. Broadcast companies such as ESPN are now leveraging next-generation APIs to fight back these challengers and raise bar on the competition.