BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".
This article discusses how OTT (Over The Top) rivlas are cutting into Telelcom Firm profits as their services grow. OTT rivals do not represent the end for Telecom firms, as implementing APIs into their business models could open up untapped revenue sources.