Amazon today announced the open source release of its Alexa Auto SDK, which lets automakers integrate its Alexa service into their vehicles. Voice-based services like Amazon Alexa are a perfect fit for automobiles, as consumers are in many cases required by law to use hands-free devices.
The lines between cars, computers, and mobile devices are blurring, as several new web-powered apps have made their way to Ford vehicles via the SYNC on-board vehicle control system API. Following up on our post last month about the use of the SYNC system to enable "cars as a platform," news has emerged about the release of some new apps that give drivers (and passengers) access to web services via mobile devices.
Consumers are interacting with retailers through an ever increasing range of channels. New channels are emerging all the time and a retailer that wants to stay ahead of the game needs to adopt an API-ready approach to make integrating those new touchpoints quick and painless.