If there's a problem, fix it. Sounds simple enough, but what if you don't quite know what the problem is? For business, customer feedback is vital in the race to stay ahead of the pack; knowing what is and isn't working for people is key. The Medallia API provides a solution to this problem.
Salesforce has announced a set of upgrades to Commerce Cloud, the company’s cloud-based commerce solution that provides tools for building unified buying experiences across all customer touchpoints. These new tools are headlined by AI-enhanced APIs that help to encourage user engagement.
You can learn to build an app using the Salesforce API that gives you a customer's name, email, and phone number. The API can help you to access leads information and understand client behavior. Web actions like click, watch, scroll, browse can determine how a sales team can follow up.