It seems that the Where 2.0 Conference is full of pleasant surprises. Today, Yahoo announced its Placemaker platform, and Google also announced the release of their Maps Data API (our Maps Data API Profile) as the newest Google Data API.
The Google Maps team has announced the beta launch of Local Context. With Local Context, site and app owners can integrate the typical Google Map experience into their properties, but that experience is amplified with rich, local information (e.g. shops, restaurants, etc.).