Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Photo APIs have long been a staple of developer applications. There are more than 350 photo APIs in the ProgrammableWeb directory and almost 800 photo mashups. However, most applications integrate with photo sharing services, like the Flickr API and Instagram API, missing the real power of photo APIs. This post identifies four ways that APIs are getting smart by using image recognition technology to find faces, words and more.
The myriad of online photo album services that are available today have been threatening to make the humble printed photo album redundant for some time now (for example, we now have over 50 photo APIs in our directory). Despite this services like SnapFish, which offer the ability to easily print customized photo books, have remained incredibly popular. Started 10 years ago and still running strong with its new owner HP, SnapFish reportedly has over 85 million users worldwide. Now developers can get in on the action with the newly announced Snapfish Publisher initiative.