In the densely populated world of social media, it can become difficult for businesses to identify who best to engage with in order to achieve what they need to on the web; it’s hard to tell the real experts and the influential from those who simply aren’t. Little Bird is a platform that exists to tackle this issue. The service provides tools that allow users to quickly identify and engage with the right experts in their relevant fields, and in so doing, take the necessary steps towards building that respected expert status themselves. Little Bird also provides the Little Bird API that allows developers to use this service and integrate it with other applications.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.