This Gimbal Reactive Display with Gimbal Beacons Swift Sample Code is a test integration that changes what is displayed on the target screen depending on the proximity to the Gimbal Beacons. The iOS device can be connected to a larger device for demonstration purposes.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
Verizon Media has developed a number of ad networks and monetization assets over the years. With a new Verizon Ads SDK, Verizon Media is looking to consolidate all of its monetization assets under a single SDK. The SDK allows for developer choice and easy integration with future opportunities.