This is part two of a two-part article covering the current state of Web search APIs. This article takes a look at the Web search tools/APIs provided by Google and Microsoft. Article includes comparison charts highlighting some of the key differences between Google and Microsoft search tools/APIs.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Facebook-owned Instagram has broken apps and surprised developers by substantially reducing the number of API calls allowed per user per hour. According to reports, the rate limit for the Instagram API was reduced from 5,000 per user per hour to 200 per user per hour this weekend without warning.