RetailNext, in-store analytics market leader, announced a set of enterprise APIs that retailers, shopping centers, business partners, and others can integrate with existing hardware systems to utilize RetailNext's analytics capabilities. RetailNext delivers analytics usually limited to ecommerce outfits to brick and mortar stores for better insights. The API is hardware agnostic; so, users can leverage existing infrastructure.
Google has released a new Instant Buy API for iOS. The API enables mobile device users to purchase items with a single click, as opposed to entering account information with each purchase. The API is now available for iOS devices and is meant to cut down on the amount of typing consumers must exert in order to make purchases with their Google Wallet accounts.