LaunchPad Recruits has an extremely simple and clear business plan, and therefore a potentially powerful one. It aims to help companies sift through job applicants faster by supplying video interviews of those applying. Employers can watch the video of them responding to questions, and look at a resume before deciding on a face to face meeting. Have you ever been hiring, only to start an interview based on a prospect's resume and find instantly that the person is not a good match? You can end up wading through an interview, looking in vain for ways to end it early. (See graphic.) The LaunchPad Recruits REST API aims to avoid this by having candidates answer the employer's questions on video before any face to face meeting takes place.
Jinni, television and movie taste engine, has expanded its API to include a feature that discovers movies and shows that more than one viewer will enjoy: Watch Together. The Watch Together feature expands the discovery engine API to include social functionality (e.g. makes recommendations based on the tastes of multiple, disparate tastes). Based on multiple profiles of a group that would like to watch a show together, Watch Together makes a recommendation.