Location data platform Factual has today released two new services - previously described by industry leaders as personalization APIs – that will enable developers to create a more intimate, contextual level of engagement with their mobile app users.
Map mashups continue to mature in terms of sophistication and functionality, providing end users with an ever-expanding set of tools and applications. As a result, the intersection between traditional geospatial data and these new mashups requires well defined ways to transfer, distribute, and consume geospatial data in a web-friendly way.
Earlier this year, Google requested map data from the Korean government. In response, Korean tech companies Naver and Kakao have increased free limits to their respective maps APIs beyond what Google offers. The government is expected to respond next month but the competition has already started.