The Urban Airship API will now be a whole lot more geo-aware. The push notification company has acquired SimpleGeo and its suite of APIs, which include Storage, Places and Context. The move brings one of the biggest names in the trend of APIs as products into another big name in the movement.
Geo APIs are popular in today's mobile, ever-connected world. It's hard to find an oft-used app without mapping functionality of some sort. While the likes of Google Maps and other services have popular APIs, there is a visible lack of standardization in geocoding that the OGC seeks to remedy.