The geo mapping platform ecosystem has grown a little more as the competition between Google Maps and Bing Maps just got a lot more interesting. It's been less than a week since we covered the release of a variety of new features for Bing Maps, including the addition of new StreetSide panoramic imagery similar to that used in Google Maps StreetView. At the time, it seems that Bing Maps was making a move to "catch up" with Google Maps in terms of immersive street-level panoramic photos. And now Google has countered back with the release of "aerial perspective imagery" similar to the Bird's Eye View imagery used in Google Maps.
TomTom just added a new tool to its Maps API. The TomTom Maps Styler allows users to customize their maps to match their intended style and brand. With over 900 stylistic features available, brands can easily manipulate items like color, font, patterns, opacity, and much more.
We're used to seeing start-ups built on top of APIs. We even wrote a series of posts to do it yourself. Fueled by the popularity of location-sharing site FourSquare, marketers are using the FourSquare API (our FourSquare API profile) to promote their products.