With Facebook's IPO scheduled for the 18th this month, many are questioning the nearly $100 billion valuation. No one argues that individuals and companies of many shapes and sizes currently use facebook as a marketing tool. The argument boiling around Facebook is whether advertising on Facebook works. Most social websites that drive revenue through selling ad space have proprietary tools that measure ROI. However, Buddy Media hopes to remove the "anarchy" of social media marketing and give deeper insight to advertising across multiple social media sites with its new unified social media API.
Bitmovin became the latest video platform to suggest its new API is the first end-to-end, video infrastructure API to hit the market. Similar to its competitor, Synq, Bitmovin released its API with claims that it serves the video space the same way Twilio serves telephony, or Stripe for payments.