Primis hit the Israeli web video market with its video discovery unit launched in 2018. The company has now expanded the usefulness of its platform with new API capabilities. The API features allow publishers to track and engage with viewers based on events like clicks, impressions, etc.
Video conferencing is one of those killer applications that a lot of people get initially excited about, but wind up seldom using. The reason for this ranges from everything from a lack of interoperability standards to the fact that setting up an appointment to walking down the hall to a another room to use a video conferencing system is more trouble than it’s worth, especially when the setting up of that video conferencing session usually requires an administrator or someone from IT to actually set up.