Today, Dwolla released a new dashboard for White Label partners to manage customers, view transaction details, and discover business trends. All information within this interface leverages the Dwolla White Label API powering the partner’s ACH transfer integration, but provides the data in a way
Just about every provider of a platform in the cloud is moving down the same path; albeit at different rates of speed. First they figure out that developers of third-party applications can drive more usage of their platform, so they publish a private API. However, it’s not too long before they figure out that making that API public winds up driving the most usage of their platform.