October 9, 2019
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It's surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The "SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA" loads text data from any Web Channel that has a publicly available API. Once the data is into its system, SAP's software takes over.
More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
Trading systems have historically been the province within large financial institutions that as “master of the universe” controlled trillions of dollars in equity. They did this by essentially locking up access to transaction engines and applications that enable most of the trading that takes place on Wall Street and other exchanges across the globe.