Webhooks offer a far more efficient way to monitor changes to an endpoint than traditional polling. In this recent article on InfoWorld, Mark Geene discusses the technology and highlights three commercial implementations that put it to good use to improve the customer experience.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.