Imagine if you could peek into your users' checking accounts and see what they earn. In a way, you can. A creative new API from big data trailblazer InfoChimps uses IP geolocation to return U.S. Census data, including annual income. There are also updates to the company's Twitter influence and trust data APIs.
In Microsoft's journey to make Office an open developer platform, the company has taken the next step by making the Excel REST API generally available. Now developers can integrate the business productivity tool with third party services like accounting software, emails, surveys, etc.
In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.