Step back almost 20 years. I was then CEO of a tiny publishing house at a group breakfast during what was then called the American Booksellers Association convention. The guest speaker was a guy with a clearly nutty idea: Jeff Bezos was selling books over the Internet. Every publisher in the room had the same question: who in their right mind would ever buy a book that you couldn't hold in your hands before paying for it?
API Moscow just opened its doors with plans to spark entrepreneurial activity and prevent innovative companies from taking talents abroad. The API in the name refers to application programming interface that PW, and many others, find the future of the connected world will be built upon. Although APIs will most likely play an essential role among the many startups that will occupy the incubation space, in the case of API Moscow, the name represents the connection where innovators, investors, mentors, and markets can meet and launch new businesses and products.