The way that US telecom carrier AT&T is approaching APIs for the enterprise offers key insights for app developers and business stakeholders looking for market entry opportunities into a global ecosystem. ProgrammableWeb spoke with AT&T Vice President of Ecosystem Development and Platform Solutions, Laura Merling about the broader API strategy. Meanwhile Chris Aron, Product Manager of AT&T Location Information Services, demonstrated how the AT&T approach translates into an industry-specific partnership with Sabre, the global travel tech company.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.