Email is probably one of the most important channels explored by marketing managers. Done right, email marketing can have an ROI of 3400%. Bad email lists keep many companies from seeing these results. This article looks at how email verification tools can help companies achieve desired results.
Two security researchers discovered insecure, authentication-less APIs that made the world's best-selling electric car, the Nissan LEAF, vulnerable to hackers who could obtain private information about a vehicle's operations and travels and even control key vehicle functions.