It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
The Second Payment Services Directive or PSD2 comes into effect January 13, 2018. This open banking initiative will no doubt be a game changer in Europe and really for any retail bank or fintech that wishes to work with Europe.
Today we’ll give you an overview of what exactly PSD2 is. Then