Rebel is known for its interactive emails. But, developers had asked for Rebel to launch an API that allowed them to build emails with JSON (same process as Rebel Actionable API) without the need for interactive functionality. In response, Rebel has launched the Rebel Lite API.
This week at Dreamforce, Salesforce.com CEO Marc Benioff, announced Salesforce1. Benioff suggested that Salesforce1 could be the single platform to run entire companies, and manage the internet of things from a single source. However, the bigger story behind Salesforce1 is an API story. How else can a single platform claim to "Connect all your apps. Connect all your devices. Connect all your customer data."? Increase your APIs tenfold is how.