Safaricom has long been one of the most innovative company's within Kenya, driving technology forward in both telecom and ecommerce. However, its API portfolio has lagged behind due to difficult integration and onboarding processes. The company has now changed that with a new API strategy.
Thread Genius recently launched with the goal of mapping the world's visual taste. Thread Genius believes that web recommendations based on text fall short of capturing consumers' true taste. Its computer vision technology captures taste on visual input. Its API opens the service to others.