The company that turned away from 2 million users to focus on developers has announced a new way to integrate with its TokBox OpenTok API. The video chat platform is now available on iOS to create face-to-face applications. Using the new SDK, developers can integrate video chat into any iPhone, iPod Touch or iPad app.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.