Email is probably one of the most important channels explored by marketing managers. Done right, email marketing can have an ROI of 3400%. Bad email lists keep many companies from seeing these results. This article looks at how email verification tools can help companies achieve desired results.
An email address can be the key to an online identity, and that's just what IDLight is using in its identity lookup API. By supplying either an email address or a URL to the IDLight API you could be turning the key to unlock a swath of identity information.