Factual Inc, a company founded by ex-Googler Gil Elbaz that is creating a collaborative data platform, announced extensions to its Factual APIs today that are aimed at improving the ability to target advertising and provide other geo-based capabilities in mobile applications. The three new APIs, Geopulse, Reverse Geocoder, and World Geographies, fill gaps and extend the scope of Factual’s API portfolio. But the way that Factual thinks about its APIs also holds lessons for anyone who is mapping out an API strategy of their own.
Google has now made its closely-guarded Google Places API available to all developers, after nearly a year in closed beta. The API, first announced a year ago, returns business listings based on location. The search giant also added features that make the service useful for many types of local applications, in addition to simplifying the authentication process. With additional agreements, Google also allows for a healthy 100,000 queries, versus only 1,000 standard calls.
The web makes everything global and yet, everything is also local. APIs allow content and data to be filtered to just the stuff we need. The collection of great mashups below take advantage of those features to show local content to anyone, using location as a filter.