We are all familiar with online commerce these days. You want to buy something while shopping on Amazon or any other online destination: You create a profile and enter your credit card number; you purchase physical products, have them mailed to you and get the instant gratification of a digital purchase.
Great customer service has long been a competitive advantage for any business. But for online merchants, that can take up valuable extra time, as customers wonder where their packages are. Amazon's massive online retail business has done many things, such as famously upended the book industry. It's also changed customer expectations--free shipping (or shipping by subscription), fast delivery, giving customers the ability to track with a click of a button. It puts the mom-and-pop online stores--and many other large operations--at a disadvantage. Aftership provides the Aftership API to help level the playing field.
I thought the social network space was filled up by the likes of Facebook, Twitter, Google+, kind of like how online bookstores have been dominated by companies led by Amazon. Sure, there are new social network competitors, but we grok the beast. But just when LinkedIn seemed to define the boundaries of social networking, Instagram comes out of nowhere and suddenly we understand less than we thought. Far from set in its ways, of social networking is being rocked by waves of game changers. In an article in Fortune, HootSuite CEO Ryan Holmes serves up 7 contenders to watch in 2013.